NATURAL - NOT NATURAL
Three things set the tone when we are making a choice in purchase a 'natural' cleaning product
1. Colour and Imagery - We tend to navigate towards the colour green and images of plants, animals and babies. Green represents nature while images of nature and babies creates a feeling of being safe.
2. Company Recognition - Once the colour or image has our attention, we then find comfort in a company we recognize, not realizing that recognition comes in the form of marketing of a product whether it be purchased shelf placement in a store, social media of a company that you grew up with.
3. 'Feel Good' Words - The words on the label screaming to you the product is natural, safe for you and your loved ones and great for the environment is what makes you pick up that product and take it home.
I have taken the most popular products on the market (and ones suggested to me by clients) and researched the ingredients to help you make the right decision for your needs. I am, in no way implying these products are bad for you, just creating awareness so that when you leave the store with a product in hand, you do so with confidence.
Following the Standards of the Non-Profit organization NPA, ingredients not found on their extensive list of acceptable natural ingredients are orange highlighted......vague or known synthetic ingredients are red highlighted. Any product highlighted in green contains all natural ingredients
Something of importance - the list of ingredients goes from highest content of an ingredient to lowest. So if you are seeing RED in the top 3 to 5 listed ingredients you should be concerned and possibly not purchase that product. The best way to affect change in the way companies sell to us is to hit them where it hurts....their profit. When a company sees a decline in sales, they will begin to question the why and the how and hopefully start the process of positive change.